Intertextuality in music videos

Intertextuality in Music Videos

Intertextuality is the way in which one media text references another.

Examples

              Lady Gaga- 'Paparazzi'

• This video features newspaper headlines and articles throughout the video showing a sense of intertextuality.

              Taylor Swift- 'Love Story'

• The main lyrics in this song are based on Romeo and Juliet and is illustrating a modern version of Shakespeare's classic stories. 

Applying Theories


                Gwen Stefani- 'what you waiting for'

• According to Andrew Goodwin's music video categories this falls under Amplification as it included sequences of shots of her which added extra meaning
• Also includes intertexuality as the video jump cuts into Alice In Wonderland with the singer playing multiple roles of the narrative
• Includes a linear narrative at the beginning of the video

                  Jessie J- 'Price tag'

• Goodwin's categories show this as an illustration video as she is directly singing the lyrics with no storyline behind it
• The whole video uses jump cut editing of her singing 
• Her video also does not follow Laura Mulvey's Male gaze theory as she is not shown as either a  virginal innocent character or a sexy 'whore'

They might be Giants- 'You're on fire'

• This is a representation of Goodwin's Disjuncture category as we don't ever see the band in the video 
• There is also only a minor link between the video and the song lyrics 
• The video also uses a famous actress which expands the audience and therefore more people are likely to watch it

Miley Cyrus- Wrecking Ball'

• This represents the illustration category as she sings the lyrics and includes a literal narrative of the song title 'Wrecking Ball'
• Miley Cyrus demonstrates Laura Mulvey's theory as she is shown as a sexy 'whore'.