Target Audience
Age-
We feel our music video would be suitable for females aged 15-24. This is because our theme is a love/relationship story and therefore people of this age would find this type of video appealing to watch.
Gender-
The typical gender of people who watch music videos based on a love story are female and that is why our target audience is.
Social Demographic Group-
Our video is aimed at people from B-C2 as the song we have chosen is less mainstream and so would appeal to people of a lower class. Secondly, these groups are more likely to enjoy alternative songs like ours.
Occupation-
We feel students and people in the art and performance industry would be more likely to enjoy our song as they're most likely to be signed up to music apps such as spotify in order to see the latest music. Similarly, these types of people are fans of this music and would be aware of a new song if they enjoy Birdy.
Hobbies-
People who are into art, playing acoustic instruments and performing arts will appreciate this music video as it includes dancing and artistic elements. Also people who are into photography will be interested in the video.
Style-
The song style will be Alternative as it isn't very mainstream and not many people have heard of the artist.
Media Grouping-
Film: 'The Fault In Our Stars'
This is the clip from the film with Birdy's song 'Not about Angels'. It provides a message which relates to the visuals of the film. It shows that death is okay and turning into an 'angel' is not the worst thing in the world. This song was a great way for Birdy to expand her audiences and make herself more renown as this film reached masses of audiences from teenagers to adults.
'The Hunger Games'
Tv: 'Made In Chelsea'
'Vampire Diaries'
Uses&Gratifications-
To Entertain,Escape and Identify
The video would be enjoyable to watch from an audiences perspective as it will include a minor narrative story hidden within the song. .Als it would help audiences to escape as the video will be unusual compared to other mainstream videos.
Solutions-
Boredom- Our video will provide entertainment for this audience which can allow them to become interested in it.
Friendships- If your struggling with friendship groups this video will provide hope for this audience as the lyrics show how its okay to be alone.
Relationships- If you are going through a break up then this video will also provide an interesting storyline for the audience.
We feel our music video would be suitable for females aged 15-24. This is because our theme is a love/relationship story and therefore people of this age would find this type of video appealing to watch.
Gender-
The typical gender of people who watch music videos based on a love story are female and that is why our target audience is.
Social Demographic Group-
Our video is aimed at people from B-C2 as the song we have chosen is less mainstream and so would appeal to people of a lower class. Secondly, these groups are more likely to enjoy alternative songs like ours.
Occupation-
We feel students and people in the art and performance industry would be more likely to enjoy our song as they're most likely to be signed up to music apps such as spotify in order to see the latest music. Similarly, these types of people are fans of this music and would be aware of a new song if they enjoy Birdy.
Hobbies-
People who are into art, playing acoustic instruments and performing arts will appreciate this music video as it includes dancing and artistic elements. Also people who are into photography will be interested in the video.
Style-
The song style will be Alternative as it isn't very mainstream and not many people have heard of the artist.
Media Grouping-
Film: 'The Fault In Our Stars'
This is the clip from the film with Birdy's song 'Not about Angels'. It provides a message which relates to the visuals of the film. It shows that death is okay and turning into an 'angel' is not the worst thing in the world. This song was a great way for Birdy to expand her audiences and make herself more renown as this film reached masses of audiences from teenagers to adults.
'The Hunger Games'
Tv: 'Made In Chelsea'
'Vampire Diaries'
Uses&Gratifications-
To Entertain,Escape and Identify
The video would be enjoyable to watch from an audiences perspective as it will include a minor narrative story hidden within the song. .Als it would help audiences to escape as the video will be unusual compared to other mainstream videos.
Solutions-
Boredom- Our video will provide entertainment for this audience which can allow them to become interested in it.
Friendships- If your struggling with friendship groups this video will provide hope for this audience as the lyrics show how its okay to be alone.
Relationships- If you are going through a break up then this video will also provide an interesting storyline for the audience.
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