Analysis of chosen song

       


 
             


Genre/Theme
The genre of this video is indie folk which means the target audience is teenagers and young adults. The video itself represents a fairytale story signifying a take on the old tale of Romeo and Juliet. The portrayal of this conventional style of clothing mixed with the indie/pop song makes the video feel entirely unique and unusual compared to others of the same genre. Through showing people in the music video enjoying themselves and having a good time fits in typically with the indie genre.

Type
The type of music video is entirely performance based and has no narrative to it. This correlates well with the unique theme of the music video and fits in well.

Characteristics
The video as a whole is very slow paced and chilled out and focuses on Birdy as the main character whilst minimal action is going on around her. 

Lighting
The visuals use high key lighting and various lanterns and bright lights to attract the audiences attention and make them intrigued. This creates a very artistic feel which is another typical convention for indie music videos as they are very well thought out for the audiences to appreciate.

Lyrics
The lyrics talk about someone she loves and they will not be with her again.It flashbacks to a night of happiness and laughter with someone she loves but then them leaving again. as we never see the person she is singing about this creates narrative enigma for the audience.

Music
As the music speeds up for the chorus so does the visuals keeping the audiences engaged in what is going on. This also helps to demonstrate the flashbacks in a clear and artistic way.

Camera
Like other typical indie conventions various close ups are used of the artists facial expressions in this music video which helps audiences read the artist emotions and feelings. All the camera shots used also flow well with the music creating a connection between the visuals and the song. The shots are very simplistic and static keeping with this unique theme for Birdy's video. 





I think this song is a great indie folk song to re create it as various different narrative storylines can fit into it. Moreover, this video will also be perfect for concept based videos that have no pure meaning. We have decided to do a non linear narrative storyline with a performance aspect included and therefore this song was great as it built up towards the chorus fitting in well with our theme/idea.

Secondly, this song includes flashbacks and flash-forwards which is an element we would like to include therefore giving us an idea of how to do it sucessfully.